if you have decided to be an online marketer you may be under an automatic assumption that you can do away for good with your business suits and the ghd. be careful though with this, as presentation in onliine marketing can be just as integral.
 
the most obvious example will be with video marketing. nothing will drive your traffic away quicker than the site of a frumpy woman in casual clothes and lanky hair! take the time to make yourself look as presentable as possible, this doesn't mean power suiting up with enough hair spray to be flammable, just hop out of those pyjamas for a few minutes. now you might be thinking at this stage 'ping off what do you know', and i can only say this is my own finding based on personal experiences.
 
presentation in phone calls is also important and i don't just mean video calls on skype. how we feel about ourselves can come across in our voice and language. if you're having a very lazy day and are still in your slippers and feeling sleepy you may not come across well. while not every woman needs to get 'dressed' to feel great, sometimes a little self pampering can alter our mood so much that the brightness and beauty in our soul will translate across the wire so much easier.
 
finally, in internet marketing, personal branding is a key element. this means again presentation, though obviously is dependent on your niche. your niche may be surfing in which case beach hair and board shorts are perfectly acceptable, but if your niche is a high tier finance product then the sun and sand angle will not attract the right market for you. so make sure your presentation is reflective on your niche.
 
and i'll leave it at that for my very first post at savvysugar, cheers!